Excerpt from an email to a student
But isn't saying that companies are merely trying to satisfy consumer demand simplifying the issue. Marketing has relied and always will rely on creating demand so that companies can then satisfy that demand. Hell, that's what fashion and style are primarily all about. If I eliminate style, then indeed there would be far fewer brands, far fewer purchases, and far fewer walk-in closets. I have a dream of all those racks and drawers and useless spaces being converted into art studios, darkrooms, music studios, and oh, dare I dream it, libraries. And malls converted to small liberal arts colleges, or continuing learning centers, the contemporary agora, depleted of Abercrombie and Fitch and Gap and Structure and Vault and Crap and Thread, storefronts replete with writing groups, book clubs, philosophical debates, whittling and song. And Wal-Marts refashioned as....well we should just destroy all the Wal-Marts. They really aren't good for anything.